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Reduce, Recycle, Reuse: Exhibition in Pristina on Sustainable Italian Design

Making sure that rubbish turns into raw materials. Placing recycle and reuse at the base of a circular economy that can overcome squandering and wasting. Not only rethinking design and production keeping environmental sustainability in mind, but also building a new sociality based on sharing, responsibility, and respect for future generations. These are some of the connotative traits of the new Italian Design that the Italian Ministry of Foreign Affairs and the Embassy of Italy in Kosovo are celebrating through the “Ecodesign” exhibition, which will be inaugurated on 29 July in Pristina (Bogdani Polis Center at Katedralja Nënë Tereza) and will remain open until 23 August (Monday-Saturday from 12:00 to 19:00, Sunday from 15:00 to 20:00).

The “3CODESIGN | 3Rs: Reduce Recycle Reuse” exhibition, curated by architect Silvana Annicchiarico, aims to offer a concise yet paradigmatic overview on how Italian design is moving towards environmental sustainability. In this regard, the exhibition offers a selection of objects, products and accessories, recycled or made with sustainable materials and technologies, all conceived by Italian designers and produced by Italian companies. “We are particularly proud to bring this exhibition to Pristina, at the same time as the capital of Kosovo hosts ‘Manifesta’, the contemporary art biennial aiming to contribute to the regeneration of public space also through the projects of the Italian architect Carlo Ratti”, stated the Italian Ambassador to Kosovo, Antonello De Riu. “Through ‘Ecodesign’, we want to emphasize the contribution that the revisiting of production processes, taking place in the Italian Design Industry, provides to the regeneration of the value of objects in circulation”, added De Riu.

Articulated over an area of 200 square meters, the exhibition presents – through objects, images and texts – the fundamentals of circular economy, the development of new materials and products with low ecological impact, and the design philosophy of some young designers working on a new ecology of the artificial. Already on exhibition in Prague, Doha, Dubai, Hong Kong, Washington, Toronto and Tunis, after Pristina the exhibition will move to Tallinn.